Got Chocolate?

In 1985 Bill Branen, Jack Berry, and Dave Wright of the Burlington Standard Press along with Henry Spreaha and Henk Hasert of Nestle, Mayor Marty Itzin and the Burlington Area Chamber of Commerce, brainstormed a way to draw tourists to Burlington and to celebrate Nestle’s 20th anniversary of doing business in Burlington. They capitalized upon the idea that most people love chocolate!

With Nestle’s help, they planned and marketed a Chocolate Festival and gave Burlington the nickname of “Chocolate City U.S.A.”. The first actual festival was in May of 1987 and entertainment was hosted at local school auditoriums and athletic fields. The big act that first year was the Kingston Trio. By 1988 Hershey’s had taken the City to court over its nickname, “Chocolate City U.S.A.”, which took a couple of years and much publicity, including an article in the Wall Street Journal, to resolve. After the first year, the Festival date was moved to the third weekend in May (the weekend after Mother’s Day).

In 1992, following several years of changing locations to hold the festival, the need for a permanent site was evident. With the help of the city, an unused parcel of about 15 acres and a new purchase of about 5 acres were put together. Several chairmen coordinated the festival including Jack Berry, Kurt Ludwig, Kathy Zdanowski, and Bob Branen (Bill’s son) until he resigned in 1998. With no heir apparent, the Burlington Chamber of Commerce polled local charities and service clubs to assess the effect of not having a Chocolate City Festival upon their budgets. They all were very concerned, since the Festival had become, for many of them, their major fund-raiser.

After twelve years, the Burlington Chocolate Festival was facing a number of challenges including the time and effort required to produce it every year. With a family and his own business to run, Bob Branen approached the Burlington Chamber of Commerce Executive Committee in the fall of 1998 requesting their assistance with a plan to continue the Festival.

Upon acceptance, Bil Scherrer along with several dedicated local residents, many who previously served on the Chamber Board, began to flush out a new ‘Operations Committee’ This committee would carry out the huge workload of the Festival by basically dividing the responsibility into several key areas. (Administrative, Entertainment, Grounds, Marketing, Media, Operations, Sponsorship, Vendors, and Volunteers.) Chocolate City Festivals was renamed ‘ChocolateFest’ and the new focus of ChocolateFest was to maximize its ability to help local charities and service clubs raise money while bringing a fun tourist oriented event to the City.

ChocolateFest is a separate non-profit organization with its own board and it is not controlled by the City. In 2009, over 950 volunteers staffed the Memorial Day weekend of ChocolateFest.


129 Days 14 Hours 20 Minutes 30 Seconds to ChocolateFest 2017